Mosaics Coaching is a coaching business for those going through life changes. I worked with the owner, Allyson, on some web design for her at one time, and she felt ready for a logo that truly encapsulates what she does. The process was slow while I gathered information from her: her likes and dislikes, the feel of the business, and what she wanted to evoke from her clients. There were several iterations to try to find the best fit for her business. She stated at one point that she did not want a tree. I presented her with what I thought would be a fit for what she was looking for, and it happened to be a mosaic tree. From our discussions, I felt it encompassed all the aspects of her goals for the business and gave more information to her clients. She loved the results for herself and for her clients.

What I learned: I was already familiar with Allyson’s business model; she was ready with the clarity needed to create a design specifically for her. With future clients, in particular those who do not have the same clarity, I expect it will be more difficult to pin down what they require for a logo. I need to gather a distinct list of questions that I can review with future clients to glean specific information to create something they love.