













Process
Define business goals/user goals meetings
Find out who is on team(s)… designers, developers, managers…
Who stakeholders are
Timeline, goals and financial constraints
2. Get in Character
Put myself in the shoes of the user
3. Understand the problem
Create scenarios regarding use of the product.
What would be needed
Be frustrating
What aspects of the solution would have to be examined
4. Competitive research/analysis
Find out if there is a product like this out already
Pros/Cons
How the idea could be different
6. User interviews
Find people who have had similar issues
Ask questions for deeper understanding
9. Additional testing
User testing using prototype to find issues
A/B testing for some design decisions
Accessibility decisions
11. Follow up with team(s) for questions about designs and decisions
Structure time for Q&A meetings with team(s)
7. User personas/flow chart
Create persona with background information
Create a scenario to use product and create chart of usability
5. User questions/stories
Craft questions for potential users
Craft ideas and stories of potential situations users face
8. Wireframes to prototyping
Create sketches, wireframes and prototype for users to test in real time
10. Design hand off to additional teams (if needed)
Create design docs with specs for hand off